The process of developing a Web site has changed too much in a few years. About ten years ago a web page used to have a lot of unmeaning code and table tags that formed the site structure and dictate where each item is placed. To be “well positioned” in search engines the designer just needed to use some relative words in the tag “keywords.”
This procedure left saturated search systems, the system was obsolete and searches were no longer significant. Anyone could put any number of keywords on his site and almost guaranteed good position.
Like any other technology, the Internet is taking great strides. The world notice the selling power of the Internet, the ability of massive exchange of information and IT professionals have sought more consistent solutions and in many cases to create a standard for Web development.
Today we have rules – W3 Consortium – which dictate the standards. The semantics of language, the correct standard use of HTML tags and a lot of professional practices that a designer must follow when publishing a site bo be well structured and optimized for SEO. CSS style sheets take the place of tables, an old-fashioned way to adjust the layout of a Web page and of course, the search engines (especially Google) have changed their patterns for a more sophisticated indexing.
These practices are present in Web sites I make. The difference between a website that follows the standards SEO (from the coding till the manner in which it publishes its content) versus another that don’t have it is very huge. Search engines crawlers like Google know very well decipher these requirements.
Why should I optimize my site?
Take this little example: You are a writer and has just launched the website that your neighbor has done. It’s all very nice, have your personal information, your resume and a summary of your book and a contact form for requests for purchase. But after a few months you will see that still does not appear in Google searches. No one buys your book online.
You do not have the knowledge (you’re a writer in the end) HTML, CSS, PHP and all the madness that is part of building a Web site. Well, the answer to the dilemma of the Web because it does not have good search engine position is simple: your website is not optimized for SEO. See the chart below and see how a job analysis and optimization of your website can improve the problem.
Search engines like Google can recognize if your site has the codes needed to be well indexed. Many are the SEO errors when publishing a website. Among the most common are:
- The lack of attributes in the source code as: description, alternate text, keywords, H1, H2, H3, etc.
- Poor management of our images, either in development or publication of content.
- The misuse of HTML tags.
- The server is slow and has no large traffic capacity.
- Texts with grammatical errors or inconsistent with the contents of the page, which generates a low ranking page and discredited by the user.
The list can be large and can change due to search engines behaviour from time to time. However I try to be always updated about these changes.